“The Personal MBA” by Josh Kaufman, translated into Amharic by Rasellas Gashaneh as “የቢዝነስ ጥበብ,” is a powerful book that breaks down the core skills of business into simple, practical lessons. Instead of spending years in expensive MBA programs, Kaufman shows that anyone can master business thinking through clear principles and real-world understanding.
This book is especially relevant for Ethiopian entrepreneurs, managers, students, and professionals looking to strengthen their business foundations.
The book explains the five key elements every business needs: value creation, marketing, sales, value delivery, and finance.
Kaufman introduces mental models that help you solve problems, think strategically, and avoid common business mistakes.
From team motivation to communication and productivity, the book provides tools that improve performance in organizations of any size.
Clear workflows, efficiency, and process optimization help businesses grow sustainably.
